Sending tweets from Hootsuite is a timesaver since you can post across multiple platforms at one time. However, Twitter has taken steps recently to make the analytics of your account more open and accessible.
In December, they released an update for their iOS app which is worth a peek. You can now select the “View Tweet Activity” option from any tweet’s detail page.
You will see total impressions, total engagements, the % of people who favorited your tweet and the % of people who clicked to expand your tweet, among others.
A great new feature to quickly see if the Twitterverse likes what you have to say!